Faculty: Alizah Epstein, Founder, The Epstein Creative Group

Course Objective: Learn how to get M$RE from your donation page and enhance the online user experience to attract more awareness to your cause.

Learn how to make more money by making your donation page work as hard as you do! Improving your
donation page is one of the easiest things you can do to build a recurring donor base, boost your campaign metrics, and attract new supporters to your cause. Walk away from this session with the tips, techniques, strategies, and best practices needed to ensure you are getting the most out of your donation page.

-Design and layout strategies
-Understanding the User Experience
-Drafting a great headline that grabs your reader
-The psychology of donating
-Incorporating Mobile Giving
-Leveraging the Thank You page after a donation is made

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