As Executive Director of Rx Partnership, Amy shares her perspective on leadership.

Since April of 2007, Amy has held her leadership role with Rx Partnership, a public/private partnership that helps increase access to medication for Virginia’s vulnerable populations and serves as a resource to the organizations that support these populations. More than 701,000 prescriptions for 75,000 unduplicated patients have been filled by 20 free clinics.

Amy’s experience in nonprofit management ranges from a previous tenure as executive director of a community economic development nonprofit in Wisconsin to ten years providing direct technical assistance to a variety of nonprofit organizations across the Commonwealth of Virginia.

Tell us about your leadership style and how this contributes to your organization’s success.

I am a proponent of situational leadership and believe strongly in the importance of being flexible enough to tailor my approach and communication style to what is the best fit for a particular person or challenge.

Thinking back to my first job after college as the Executive Director of a small nonprofit community development organization, I know I wasn’t always as mindful about leadership as I am now. There’s nothing like the myriad of experiences and people we encounter in our personal and professional lives to really provide the ongoing education needed. I know my leadership style has positively evolved over my more than 20 years in the nonprofit world thanks to the experiences I’ve had working with a diverse group of people from the nonprofit, government and private sectors – all of which are represented on my Board of Directors.

Since I joined Rx Partnership in 2007, I have seen the organization grow from a relatively new nonprofit doing important work, into a mature organization with a solid track record of success and innovation. During that time there’s been constant and significant change – not just in the health care landscape, but also in the staff and Board make-up as we shift to meet the changing needs of the people we serve. Using the right combination of directing, coaching, supporting and delegating when new opportunities develop means that Rx Partnership has been able to expand and enhance services and utilize the unique talents of staff, Board and volunteers.

What advice would you offer for other nonprofit leaders?

Be willing to take calculated risks. While it’s essential that we serve as good stewards of our organizations and keep the focus on our mission, if we’re too conservative and don’t take some risks, we’re actually doing our organization a huge disservice.

One of the achievements I’m most proud of from my tenure with Rx Partnership is the April 2017 launch of our Access to Medication Program, a new and original approach to providing generic medication to patients in Virginia. Creating a completely new approach has the potential for failure, but also the exciting prospect of helping thousands of people.

Using the strategic plan as the impetus, we collaborated with several volunteer partners to create a detailed business plan with as much data as possible. Doing our research, working as a team, gathering support and eventually developing a detailed plan took nearly six months, but meant that Board became invested in the program and support was unanimous. We had done our homework, but there was still a need for a confident leap in order to accept the risks and decide to actually launch the program.

Now, more than a year later, we have grown the program significantly because we have used an iterative learning process to take what we thought we knew and see if the data supports our assumptions, then make the corrections needed. Whatever the long-term assessment of the “success” of the new program, I know the risk was worth it because we’ve already provided essential medication to 2,500 people and are positioned to help thousands more.

What does this award mean for you and your organization?

As Rx Partnership tackles the ongoing challenge of medication access, we need to be willing and able to stretch in new directions outside our comfort zone. That means that staff needs to be empowered to work in new ways that capitalize on strengths while addressing areas for growth.

We’ve recently identified the need to clarify and align staff roles in order to make sure we are each focused on the tasks where we excel and where we can have the most positive impact for the organization. That means that as Executive Director, it’s essential for me to be out of the office connecting with partners and supporters more – with the knowledge and confidence that dedicated staff is willing and able to take on key tasks at the office.

An area for exploration and professional development I am particularly interested in is related to entrepreneurship and social enterprise. I’m excited by the examples I see of organizations that bring together good work and good business. I think we could effectively market Rx Partnership services to an outside audience who would value them and at the same time create a revenue stream to further our core work of increasing medication access.

 

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As President and CEO of National Legal Aid & Defender Association (NLADA), Jo-Ann shares her perspective on leadership

Before becoming head of NLADA, Jo-Ann was the organization’s senior vice president for programs, responsible for oversight of both the civil legal aid and public defense program agendas. From 1994 to 2000, she served as director of the Public Defender Service for the District of Columbia, widely regarded as the nation’s model defender agency.

Jo-Ann is a founder of the American Council of Chief Defenders, a leadership council of the top defender executives from across the United States, and the District of Columbia Appellate Practice Institute. Her extensive experience lecturing includes serving as a member of the visiting faculty for the Trial Advocacy Workshop at Harvard Law School. Jo-Ann received recognition from the White House as a “Champion of Change.”

Tell us about your leadership style and how this contributes to your organization’s success.

Because the quality of justice should not depend on how much money a person has, the mission of the National Legal Aid & Defender Association (NLADA) is to promote excellence in the delivery of legal services for people who cannot afford counsel.

My personal experiences stoked the flames of my passion for justice and deeply held belief in respecting the dignity of every person, regardless of their circumstances. As a young child, I learned about my father’s experiences among those who participated in desegregating the U.S. Navy during World War II. My family was raised in rural Connecticut because that is the only place in the state that would hire a young black male (my father) as a public school teacher at that time. Growing up in the first African American family in the town, I was no stranger to biting words or unfair treatment.

At bottom, justice is about treating people fairly and respectfully. As I often say to NLADA staff, it is about “treating people right”. As a standard bearer for equal justice, it is incumbent upon us to model the way, which begins with how we treat each other and extends to our members and the clients and communities that they represent. These principles ground my leadership, and are effectuated on a daily basis through listening, guiding, mentoring and encouraging creative and transformational activities that can substantially expand access to justice.

NLADA embraces leadership development as a key, cost-effective strategy for achieving our mission. We like to say that “leadership is everybody’s business”, and that it entails values, knowledge and skills that can be taught and learned. The civil legal aid initiative has increased federal grant funding for legal services by more than $30 million dollars by helping legal aid leaders expand their funding through training, information and other resources. As a strategic ally of the MacArthur Foundation’s “big bet” to reduce unnecessary incarceration by changing how America uses jails, NLADA works to support chief defenders’ ability to be transformational leaders who are playing key roles in making criminal justice systems more fair and effective.

While we rely upon the expertise of established leadership professionals and the plethora of materials that exist on “leadership”, as we work to support the development of leadership skills among staff and our member community one resource in particular, the Leadership Practices Inventory (“LPI”), continues to resonate with our organization’s core values and is a staple among the resources that we utilize to train social justice leaders.

The LPI helped to shape my early understanding of leadership as a discipline and formed the foundation of an analytical framework that continues to guide me daily. Focusing on the “Five Exemplary Leadership Practices”, inspiring a shared vision, encouraging the heart, enabling others to act and modeling the way, while continually challenging injustice and the status quo, has also served NLADA well. It has helped us to be a high performing, impactful organization as we work to ensure that low income and other vulnerable individuals have access to legal assistance to help them with basic human needs. Creating the first national Vista program for public defense programs; garnering the support of more than 250 corporate leaders to defend the Legal Services Corporation against the threat of elimination; and partnering with established organizations like the American Bar Association or a novel technology startup to increase access to justice are just a few of the many ways in which NLADA’s small but mighty staff team and dedicated national community of leaders are able to get us closer to making real the promise of justice upon which this country was founded. Believing in people, encouraging and supporting our staff, members and partners and providing opportunities for them to be their best selves – to be impactful, transformative leaders – have been essential components of our successful endeavors in expanding access to justice.

What advice would you offer for other nonprofit leaders?

Teaching and enabling others are critical components of leadership, and to be life-long teachers, we must commit to being life-long learners who embrace change. There are three aspects of this that are particularly important in our current environment.

First, in this technologically driven information age, it is more important than ever to look beyond our own communities and areas of expertise to embrace a broader, multi-disciplinary approach to our work. Technology has exponentially expanded our ability to access information and acquire knowledge. With it has come increased expectations regarding areas of mastery in defining nonprofit success, and often increased complexity in the substantive arenas upon which our missions focus. “Evidence-based” and “research-informed” practices are becoming the rule, and often the evidence or research on a particular issue of relevance will be generated in governmental or for-profit, i.e., outside of the nonprofit context. Learning and leading from a perspective that values these practices and that includes seeking knowledge and expertise that may fall outside of the nonprofit sector is becoming more critical.

Second, focusing individually and organizationally on cultural competence and skills that foster equity and inclusiveness, have always been the right things to do. In the increasingly globally-connected world, they are now becoming a business imperative, as well as a moral one.

Finally, ensuring that our efforts are carried out in organizations that effectively support a multi-generational workforce and that proactively work to develop the next generation of social justice leaders will go a long way to addressing items one and two, above. Moreover, the nonprofit sector has a key role to play in creating the peaceful, prosperous world to which we all aspire. Our outcomes will depend upon our ability to coach and train a new generation of leaders, providing them with access to knowledge gained from seasoned leaders and past history, while encouraging them to forge new and different paths to a better future.

What does this award mean for you and your organization?

The EXCEL award would support NLADA’s commitment to leadership development in the equal justice community. It would permit NLADA to more readily access the Center for Nonprofit Advancement’s (“the Center”) wealth of information and tools as a member organization, which in turn would provide new resources to pass on as we train and convene more than 3000 equal justice leaders annually. It would help NLADA encourage leaders to explore and locate leadership coaches as one way of strengthening their effectiveness. Importantly, the NLADA Board of Directors passed a resolution calling on legal aid and public defense leaders to encourage staff to take the Harvard Implicit Bias test, and to provide training that promotes diversity, equity and inclusion. The resources accompanying the award would support our continuing efforts to identify professional trainers and provide additional experience with them as we “model the way” in this challenging, but important area.

The EXCEL Award would also introduce NLADA to the Center’s extensive membership and help us expand cross-disciplinary partnerships. Society does not always look favorably upon lawyers. When people understand what the NLADA community of lawyers does, and their role in providing representation to the most vulnerable among us, they have a very different, positive reaction.

At NLADA, part of our collective vision is for everyone to understand how civil legal aid and public defense make society better. We are working to build bridges across sectors including educating nonprofit leaders to understand that advocates in the legal community who are on the frontline of justice every day share many of their social objectives, and that partnering with NLADA can maximize and leverage scarce resources. For example, it can be helpful for nonprofits that focus on homelessness to know that civil legal aid advocates often have the ability to leverage the law to keep people in their homes. If healthy communities or access to medical treatment is a nonprofit’s focus then it is worth knowing that Medical Legal Partnerships (MLPs), which are collaborations between attorneys and physicians and other healthcare professionals, are demonstrating that sometimes, the right prescription for a medical condition is a legal one. In other words, it often takes legal skills to get a landlord or employer, for example, to address issues that may have created or exacerbated a health problem. For those focused on issues of racial, gender or ethnic equality, it can be useful to know how public defense leaders and practitioners are addressing inequity in juvenile and criminal justice systems or how they are working to dismantle what is often called the “school to prison pipeline”.

Thus, in addition to supporting our work through organizational and professional development, the ability to reach the Center’s broad nonprofit constituency would provide new, invaluable opportunities to introduce NLADA’s national community of advocates to nonprofit leaders in many different disciplines. Indeed, the selection process itself already is opening up dialogues that have the potential to lead to more expansive collaborations as we work to expand justice, opportunity and equality. If that happens, we have all already won!

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As President of the International Center for Research on Women (ICRW), Sarah Kambou shares her perspective on leadership

For nearly 15 years, Sarah has been at the helm of this global research institute that focuses on realizing women’s empowerment and gender equality to alleviate poverty worldwide. Under her leadership, ICRW has developed its presence in Asia and East Africa and expanded its footprint around the globe.

Sarah has served as an advisor to multilaterals, leading corporations and governments seeking to integrate gender into policies, programs and services that will advance the status of women and girls worldwide. In December 2012, President Barack Obama appointed Sarah to the President’s Global Development Council, where she served as an advisor to the Administration until January 2017. Also, in 2012, President Bill Clinton tapped Sarah to serve as an Advisor to the Clinton Global Initiative. In 2010, U.S. Secretary of State Hillary Clinton appointed Sarah to represent ICRW on the U.S. Commission to UNESCO.

Tell us about your leadership style and how this contributes to your organization’s success.

ICRW is a global research institute, with a staff of about 100 people and maintaining offices in Washington DC, India, Kenya and Uganda. When times are good, my dominant leadership style tends to be participatory. I work with a very talented team of researchers, advocates and operational experts. Everyone brings capabilities, experiences and competencies to the table. Through a participatory leadership style, I am able to acknowledge the caliber of staff working at ICRW, engage them as co-creators and leverage our human capital to the greatest extent possible.

With my senior thought leaders, I seek to create an enabling environment that allows them to be their most creative and productive. I’m pretty much along for the ride — because they are awesome. My most common question to them is how can I be of help to you?

Given the size and global nature of our organization, I have less direct interaction with the mid-level and entry level bench. When I travel to our regional offices, I offer lots of one-on-one time – kind of an open mic for staff to come in and talk about things on their mind. I realized recently that because DC is my home office, I don’t create that same opportunity for staff based here. I started up Salads with Sarah, an informal chat over lunch, and that has been well received. I enjoy hearing their take on issues, getting a bead on the institutional pulse, answering questions, and talking about issues like career pathways.

With the Board, I seek to inspire excitement and commitment by communicating to Board members the unique value of the work of ICRW and the enormous impact we achieve together as a team. Yet another leadership style given who they are and their role at ICRW.

When there is an emergency or turbulence in the operating environment, I find that I assess the situation and deploy the leadership style that best suits that situation and the team I’m working with. In an emergency, it’s vital to form and coordinate an experienced team to analyze information, outline critical pathways, mobilize resources and act once a decision has been taken. Respectful tone, but participatory leadership is out of place in this kind of situation. Once fully briefed, I move into ‘telling’ mode – outline the plan, roles and responsibilities, let’s go.

So you can see, I don’t believe I have just one leadership style. While participatory leadership is my dominant style, I am actually very comfortable with several styles that I can draw upon to best address situations facing staff and the organization.

What advice would you offer for other nonprofit leaders?

  • Find what works best for you to center yourself every day. I get up early and, over my first cup of tea, I’ll quiet my mind for half an hour. It helps prepare me for the day.
  • If you haven’t yet, seek out other non-profit leaders who have levels of responsibility similar to your own, and create a safe space for you all to informally share experiences, successes and challenges, words of wisdom, whatever. You’ll find that you’ll garner the support you need to stay fresh, energized, focused and productive.
  • Take in some daily inspiration. I happen to like HBR’s Management Tips of the Day. There are days when the tip is a complete non-sequitur and of little direct help – and then there are days when the tip is so on point I wonder if the folks at HBR are clairvoyant.
  • Work/life balance is vitally important. We all know that, but we may not actually practice that principle for ourselves. I wish I had sage advice to offer – I know I’m doing better at work/life balance when I manage to get to the gym two times a week. Mind you, my goal is three times a week but that seems a bridge too far most weeks.

What does this award mean for you and your organization?

Like so many non-profits, ICRW is weathering tumultuous times. We believe deeply in the organization’s mission, and are passionate about the research we do to improve the well-being of women, girls and marginalized people living in the US and around the world. We work hard to deliver excellence. Naturally, there are moments when we must take a deep breath to deal with challenges in fundraising and policy arenas, when we are juggling external factors common in non-profit operations.

The EXCEL Award, an award bestowed by peers in the non-profit sector, is a mark of distinction. Such public recognition acknowledges our efforts as an institution and assures us – as well as our donors and partners — that we are on the right path, doing good work. We are honored to be among the finalists, and will celebrate each of the Awardees.

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As Executive Director for DC SCORES, Bethany Henderson shares her perspective on leadership

A nationally recognized social entrepreneur, Bethany assumed her leadership role with DC SCORES in 2014. An Echoing Green Fellow and a White House Fellow, Bethany’s career has spanned the social, for-profit and government sectors. While in the White House, Bethany coordinated the 2013 Youth Jobs+ initiative and participated in developing My Brother’s Keeper, a public-private partnership focused on helping boys and young men of color get and stay on track, cradle to career.

In 2008, Bethany founded City Hall Fellows, an award-winning, nonpartisan, post-college, local government service corps, raising more than $4M to launch and build the organization during the recession. City Hall Fellows uses service-learning principles to prepare young people to take active civic leadership roles in their own hometowns.

Tell us about your leadership style and how this contributes to your organization’s success.

I believe in the wisdom of a well-known African proverb: “if you want to go far, go together.” My leadership style is shared leadership. To me, shared leadership means empowering all members of a team by giving each an opportunity to assume leadership and ownership over their area(s) of expertise. It does not mean I abdicate responsibility for setting a clear organizational direction or strategy or for making difficult decisions. Nor does it mean that I have created a work environment of a bunch of individuals running around doing their own thing.

Rather, my style involves intentionally empowering both our organizational departments as a whole and every member of our team to operate to their maximum potential and capacity, both individually and together.

Shared leadership is not something I simply talk about, or even just model, it is an ethos baked into the way we operate. For example, our team (staff and Board) together developed, and now utilize, a structured strategic decision making tool to inform significant decisions. That tool expressly requires input from all staff with specific, relevant knowledge, regardless of that staffer’s job title, tenure or “level.”

Likewise, we’ve built a teamwork culture that not only values all people speaking up and managing up, down and across, but also that empowers them too. I’ve instituted the practice that all new staff members go to “managing up and across” training and new supervisors go to “managing staff” training (we’re partial to The Management Center’s trainings).

All staff members are trained in the leadership compass, which creates a common language for communication that makes it easier for them to both express their needs in the workplace and meet others’ needs in ways that keep any feeling of personal attacks or affronts out of it. In fact, we all (me included!) display our compass points on our office doors or desk nameplates.

Another example is that we have an open calendar policy – every single person who works at DC SCORES, from the intern to me, can see everyone else’s calendars. We aggressively and consistently document notes from team meetings, Board committee meetings, project meetings, and more in a Google Drive structure that allows all relevant staff and Board members 24/7 access to materials and institutional knowledge they need, while still allowing senior management to control access to specific documents or document collections for privacy reasons.

Another example is that staff is invited (and actively encouraged) to attend the first half hour of every Board meeting and have dinner with the Board. At each Board meeting, different staff members stay to share their work directly with the Board.

Finally, while I often sit in on various department and event planning meetings, my public role in those environments (and at our major events) is as team member not project leader. The project or event leaders publicly lead the department meetings or events.

I could go on, but these examples at least give you a flavor of how I operationalize shared leadership. This contributes to DC SCORES’ success in myriad ways. First, it keeps me out of micro-managing situations where other staff have far more expertise than I do, while ensuring that staff come to me when issues that impact our organizational, financial, or governance strategy arise. This ensures organizational activities move forward efficiently without bureaucratic bottlenecks, while at the same time ensuring we keep our strategic focus.

Second, it allows us to do much more with fewer people than would be possible if staff felt compelled to go through laborious hierarchical decision-making processes for routine activities.

Third, it has empowered staff to experiment within their areas of expertise – resulting in important new initiatives for us like the “Our Words Our City” poetry series (featuring our most talented spoken-word artists), and far more efficient and effective site-management protocols that leverage technology and data (instead of just informal “boots on the ground” observations) to improve program quality.

Finally, it has allowed staff to be comfortable speaking with Board members directly, and vice-versa, without me in the middle. This has resulted in Board members feeling more connected to the organization, staff feeling more valued, and a greater comprehension by both Board and staff of what the other group does on behalf of DC SCORES.

What advice would you offer for other nonprofit leaders?

Effective, efficient, usable infrastructure really matters. Solid infrastructure coupled with clear north stars for which staff are held accountable keeps the team mission-focused, provides early warning signals about potential challenges, increases efficiency, facilitates being a learning organization, and smoothes personnel transitions by retaining institutional knowledge. However, at the end of the day, it’s all about the people. Without passionate, dedicated, curious, committed people at all levels of a nonprofit – people who wholeheartedly buy into the cause, who feel part of the team, who feel ownership over the impact – even the best systems will fail.

I urge nonprofit leaders to spend as much time on your people as on systems and fundraising. To me, spending time on people means being very intentional about building the right team when hiring; empowering staff to be successful leaders in their own specialties/functions; supporting staff when they stumble; keeping abreast of individual staffer’s strengths, growth opportunities, and career goals; openly taking responsibility for your own mistakes or missteps and setting a public example for how to handle them; and meaningfully engaging staff in constructively tackling organizational challenges.

What does this award mean for you and your organization?

As DC SCORES approaches our 25th anniversary next year, this award would be incredible public validation and affirmation (not just for me, but for our entire team) of years of hard work to turn around an organization that means so much to many, and to set it up for success for the next 25 years.

Six weeks into my tenure, at the beginning of a new fiscal year, DC SCORES experienced the unanticipated loss of a significant funder (due to the funder’s unannounced shift in focus away from children). This was not a problem I created, nor was a turnaround that I had been hired to do. After much deliberation, I decided to take a chance on leading DC SCORES through that crisis and, after much deliberation, the Board decided to take a chance on me doing so successfully.

Four years — and countless difficult decisions and long days later — I’m very proud that DC SCORES not only survived, but is thriving with stronger infrastructure, better financial controls, a highly-engaged governing and fundraising Board, much-improved fundraising capacity and success, and as high-quality programming as ever. In that time we’ve also grown substantially and, as importantly, sustainably – serving nearly 70% more children/year (nearly 3,000 total) at 40% more sites (65 total), and launching multiple new program streams (including Jr. SCORES for K-2 students; a rec center soccer league co-run with DPR; and enhanced spoken word and soccer programming for uniquely talented children).

It also would be meaningful external affirmation of DC SCORES’ commitment to be not just an impactful, but a sustainable, trustworthy long-term presence in the neighborhoods we serve and in kids’ lives. Our waitlist continues to grow, even as we add new sites to our roster. This award will validate for prospective funders that DC SCORES is an investment worthy of their resources – which we hope will ultimately allow us to serve more kids who need us.

Finally, but no less importantly, this award will be a morale boost to our 200+ community-based coaches. Approximately 80% of our coaches are schoolteachers or school administrative or support staff doing second shift with us. While we do pay and train our coaches, they don’t coach for the money. They coach because they care about kids, because they care about their school community, and because they believe DC SCORES’ unique model significantly improves both individual child outcomes and, at the same time, significantly strengthens the entire school community. As I publicly tell coaches at every opportunity, they are the real heroes, they are the real change-makers here, not me, and my job is to make sure our coaches have all the tools, infrastructure and resources they need to focus on the kids without distraction. Knowing that the Center and other “outsiders” recognize the intentional efforts we make at DC SCORES to put coaches and kids first will feel uplifting to our coaches, reinforcing that “outsiders” value my commitment to them and their commitment to DC’s most vulnerable kids.

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As Executive Director of The Veterans Consortium (TVC), Edmund “Ed” Glabus shares his perspective on leadership

During Ed’s tenure, TVC has been inducted into the Catalogue for Philanthropy as “One of the Best” charities, has been recognized as “Best in America” with the annual Seal of Approval by America’s Most Cost-Effective Charities, and has been awarded an Equal Justice Works grant to fund a two-year project meeting the legal needs of veterans impacted by post-traumatic stress disorder (PTSD) and traumatic brain injuries (TBI).

Bringing over two decades of senior leadership experience to his role, Ed works with TVC’s Board of Directors, mission partners, headquarters staff and a nationwide volunteer corps of more than 2,500 attorneys and related pro bono professionals, building the capacity and capabilities of TVC to meet the needs of veterans and their families, caregivers, and survivors.

Tell us about your leadership style and how this contributes to your organization’s success.

As a veteran, I can sum up my leadership style as “leadership by example.” To me, this means

  • don’t ask your team to do anything you wouldn’t do yourself
  • always model the behavior you’d like to see in others, and
  • find out what the team really needs to be successful in their jobs

I think that this leadership style, plus providing professional development opportunities for our team, empowers our staff to provide more clients quality pro bono legal services—the best way for us to succeed.

What advice would you offer for other nonprofit leaders?

I would recommend that nonprofit leaders not be afraid to ask for advice and help. Although it’s not efficient to do everything by committee, “none of us is as smart as all of us,” and the solution to some very difficult challenges can come from the most surprising sources in our professional and personal networks.

What does this award mean for you and your organization?

Being selected as a finalist for the Center for Nonprofit Advancement’s EXCEL award provides an excellent opportunity to sing the praises of our stakeholders, our board, our staff, and especially our volunteer attorneys, paralegals, and related pro bono professionals. In addition to recognizing our team’s successes, winning the EXCEL award would provide even more validation of our operations and results. I believe it would be a mark of our program’s quality as we conduct outreach to veterans and their loved ones, mission partners and new volunteers.

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Dictionary.com tells us that to advocate is to “speak or write in favor of; recommend publicly; support or urge by argument.” Sometimes, it can be all too easy to get caught up in that argument approach—especially in today’s political climate. To be a truly effective advocate, you’ll find winning support for your cause is far more successful than winning arguments.

As the old saying goes: When you change the way you look at things, the things you look at change. Here are three ways to approach your advocacy challenges from a different angle:

1. Do something nice, and don’t expect anything in return. Some of the most effective advocacy initiatives begin not with the statement “we need your help”, but with the question “how can we help you?”

Plan to visit with the elected officials and other influencers most important to your organization. Start the conversation by telling them you’re not there to ask for money or anything else. You want to know how you can be a resource for them. Ask what challenges they are facing in providing constituent services, or what information they’d like to share with the people you serve. Offer to be a point of contact for their constituents.

Invite them to your organization to meet your staff and talk about what they are working on. People in those positions are constantly bombarded by those who want something from them. Find a way to be of help (in a way that is consistent with your mission and values) without asking for a quid pro quo, and you will have made a friend forever!

2. Get a bigger boat. The more voices there are to carry your message, the further it will go.

Think about who you’ve invited to spread the word about your issue. Look beyond your most natural allies (such as your staff, volunteers, and those you serve).

The most effective spokespeople are often those who don’t benefit directly from your success. Human service providers can advocate for the arts. Artists can advocate for public safety. Educators can speak about the importance of public transportation, etc. Your message can carry added weight when delivered by an unlikely messenger.

Reach out to organizations and audiences that are less obvious choices and invite their participation. Offer to help them in return. You may end up finding new allies and a newly amplified message.

3. Tell me why I should care. When you believe strongly in a cause or an issue, it’s easy to assume that everyone else understands why it’s important.

It’s a mistake to think that the person or audience you are trying to influence cares about the same things you do. Always take the time to know your audience and be prepared to explain your issue in the context of why it should matter to them. How many of their constituents will be impacted?

If it’s something with a very narrow focus, be able to demonstrate how it fits into a bigger picture or connects to another issue they can relate to. Above all, avoid creating the impression they should only care because you do. Don’t just tug at their heart strings—stand in their shoes.

Do you have a story to share about how you approached an advocacy challenge from a different perspective? We’d love to hear it. Email our Advocacy Network Program Director, Betty Dean, at bettyd@www.nonprofitadvancement.org.

 

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Nonprofits are rediscovering the power of the vote.

So many issues, so little time! Between the screaming headlines, the social media blitzes and the mountains of position papers, developing an effective advocacy strategy for your nonprofit—much less finding the time to implement it, can seem like an impossible task.

At the federal level alone, current issues surrounding charitable giving, unrelated business income (UBIT), the 2020 Census, the Johnson Amendment and more are all important and worthy of attention. Add state and local issues to the list and it grows exponentially. With so many issues competing for our time and attention, how can nonprofits maximize our impact and effectiveness in the public policy arena? One place to start is by fully leveraging the most powerful advocacy tool we have – the vote.

Nonprofits today employ approximately 13.5 million people and rely on the services of more than 61 million volunteers. Perhaps most importantly, nonprofits provide services to millions of people who tend to be under-represented in the ranks of American voters. Many nonprofits are waking up to the notion that together these groups can be an incredibly powerful influence on public policy, and they are creating initiatives to leverage that fact.

While as nonprofits we are required to be nonpartisan (at least for now – read more about efforts to eliminate nonprofit nonpartisanship) – we must not be nonparticipants. Here are some things we can do:

  1. Start in-house – you have a ready-made voting bloc in your employees.
    • Are they all registered to vote and have you made sure they know the deadline to register before the next election?*
    • Do they know where their polling place is and how to vote early and/or absentee?
    • Does your organization have a policy of giving time off to vote?Take advantage of already existing internal communications channels to share information and encourage every employee to vote. Make sure they are aware of the issues of importance to your organization. You can’t and shouldn’t tell them how to vote, but you can help them be informed voters and make sure they get to the polls. Don’t forget your board members! They are key influencers – encourage them to share their own insights about the importance of voting.
  1. Engage your volunteers – volunteers are passionate about your organization’s mission. Make sure they know that their vote, and their efforts to encourage others to vote, is another important way they can help.
  1. Reach out to clients and the community – many nonprofits serve a client base that may include a large proportion of people eligible to vote but who do not. Consider hosting a voter registration event and asking those who are already registered to sign a “Pledge to Vote”. Help them understand that their vote can be the most effective tool they have to advance their own interests.
  1. Make sure your representatives know what you are doing – let them know you are encouraging their constituents to be informed, engaged voters.

For more information and tools to start a voter engagement initiative in your organization, check out NonprofitVote.org – and get started now to leverage your most powerful advocacy tool!

*Deadlines for in-person Voter Registration for the November 6, 2018 Elections are:

Maryland: Tuesday, Oct. 16
Virginia: Monday, Oct. 15
District of Columbia: Same day registration available

More info at: https://www.voterparticipation.org/2018-election-dates/

 

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Miriam’s Kitchen shares how they integrated diversity and inclusion into hiring practices and key lessons they learned along the way.

Committed to ending chronic homelessness in Washington, DC and interrupting the unjust systems that disproportionately funnel people of color into homelessness, Miriam’s Kitchen has prioritized efforts to increase diversity and inclusion across the organization to better reflect the diversity of their guests (80% people of color; 51% African-American).

So far this year, they’ve had six job opportunities where they turned intention into practice. Mei Powers explains how they successfully filled those positions with six highly-qualified individuals—four of whom happen to be people of color—and shares helpful tips and resources.

Submitted by Mei Powers, Chief Development Officer, Miriam’s Kitchen

I recently sat with our Director of Operations, Jessica Walker, to compile a few lessons that we learned [in integrating diversity and inclusion into our hiring approach]. Each hiring process was unique as departments tried new things to attract skilled, diverse candidates.

  1. What you include (or don’t) in the job posting matters.

    For many job postings, including a bachelor’s degree is an automatic requirement. There are certain positions (like a licensed social worker) where a degree or certification is required. But for others, like our two jobs in fundraising, we intentionally took out the requirement of a bachelor’s degree. Instead we emphasized prior experience in fundraising, volunteer coordination, or events management. I have seen highly-skilled candidates with professional experience get screened out of jobs because they did not have a bachelor’s degree. Today, they are senior executives in the corporate and non-profit world.

    Moving forward, we have also decided to consistently include salary ranges. As someone who works in fundraising, it is just good practice to be transparent about numbers. Also, when you don’t post salary ranges you potentially discriminate against women and people of color. Check out Vu’s post from Nonprofit AF: “When you don’t disclose salary range on a job posting, a unicorn loses its wings.”

  1. Think broadly about diversity and reach beyond your existing networks.

    Diversity speaks to the whole person and encompasses a broad range of backgrounds, experiences and perspectives including but not limited to race, ethnicity, culture, socio-economic status, age, family situation, physical abilities and disabilities, religion, gender, sexual orientation, and housing status. With that in mind, we posted beyond the usual networks in places such as Street Sense and tapped into personal affiliations (such as Howard University alumni on staff reaching out to Howard MSW grads).

    We also enabled people to apply in person in case they had limited access to electronic communications. However, we were surprised by some of the fees to post jobs in professional associations of color. To continue to improve our process, we are creating a list of job posting platforms and the associated fees so that we can factor that into our budgets and plans.

  1. Addressing diversity and inclusion takes time and is worth the investment.

    Our Director of Operations redacted cover letters and resumes—removing personal name, location, professional associations, and name of institutions—by hand. Two members of our Racial Equity Working Group reviewed and ranked the applications for key skills that we were looking for in the development positions—prior experience in fundraising, volunteer coordination, events management, and/or graphic design (yes, we were looking for a unicorn). It took more than 3 hours to look over 50 resumes. To save yourself some time, check out this list of “Top 10 Diversity Recruiting Tools for 2018,” which includes a tool to redact resumes that we are further researching.

  1. Ask candidates about how they have navigated issues of identity, power, and privilege.

    After concluding the interviews, we were proud to have asked structured questions focused on skills and our core values such as “guests are the center of everything we do.” However, we wished we had also interwoven questions specifically about racial equity. The Management Center has a great post about this: “3 Ways to Test Whether Your Potential Hire ‘Gets It.’” We plan to review and update the interview questions in our hiring managers’ guidebook based on the suggestions from The Management Center.

  1. Check your biases.

    To reduce our own biases, the development team asked candidates standardized, skills-focused questions and had candidates complete sample work-related tasks (such as writing a thank you letter and delivering a pitch to a donor). When it was time to decide who would get the job offer, the development team also sat with three members of our Racial Equity Working Group (which includes members of the development team) and discussed the skills and areas of concern for our top candidates.

    Together we asked ourselves thoughtful and prodding questions: “What do you mean it would be easier to hire Candidate A? What do you mean when you say Candidate B is more warm and personable?” From this exercise, we agreed that the ability to connect with supporters is critical to our job, and we need a better approach to assess likeability.

Do you have tips or lessons learned in increasing diversity and inclusion? Please share them with us. Forward to Ellen Pochekailo.

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Board members and staff from our 2018 award winning organizations celebrated with our selection committee, presenting sponsor and other nonprofit members at a special event on Thursday, July 26.

 

This is the ninth year Kilpatrick, Townsend & Stockton, LLP has opened their beautiful conference room space to the Center, with its amazing rooftop views providing a delightful backdrop for our annual Board Leadership Award event. We thank them for their hospitality.

 

After mixing and mingling over refreshments, honorable mentions, Compass and Quality Trust for Individuals with Disabilities, and winners, Easterseals (left photo) and Global Impact (bottom photo), were recognized and presented with awards.

 

Thanks to our presenting sponsor Cohn Reznick and our entire selection committee, this year’s Board Leadership Award was another success, continuing a tradition of recognizing leaders in our region.

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Congratulations to the 2018 Board Leadership Award winners

  

… and to our Honorable Mentions: Compass and Quality Trust for Individuals with Disabilities

Members of these winning organizations will participate in two live webinars to share best practices revealed in this year’s competition.

Join the discussion!

Open to everyone, there’s no charge for the Board Leadership Award Webinars, but registration is required.

Diversity, Equity and Inclusion – Register

August 22 @ 12:00 pm – 1:30 pm
This first webinar will focus on the importance of diversity and how it guides board development.

Developing an Engaged Board – Register

September 25 @ 12:00 pm – 1:30 pm
The second webinar will focus on how to create the perfect pipeline: recruit, onboard, engage and evaluate board members.

You’re also welcome to participate on site. To attend in person (at the Center), please email Sean Sweeney.

Special thanks to our selection committeeASAE, BoardSource and our presenting sponsor:

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